Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[3]

Explain what the term ‘price elasticity of demand’ (line 24) means.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Definition: measures the responsiveness of quantity demanded to a change in price (i.e. % change in Q / % change in P).

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