Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

(a)[2]

Define the term ‘price discrimination’ by giving its meaning.

(b)[3]

Explain two disadvantages for a business of using competitive pricing.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A business charges a varied price” …

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