Marketing mix

Mabel is planning to open her own hairdressing business. To succeed, she will have to develop strong customer relationships. She has carried out some secondary market research to discover possible demand and the promotion methods she might use. She has chosen to purchase her inventory (stock) from a wholesaler. Mabel is now searching for the best location for her business. She believes that location will matter more than the price she charges for the success of her business.

May/June 2015

Identify and explain two benefits to FF of aiming its products at a particular market segment.

May/June 2015

Wilde Soup Stop (WSS) offers a variety of soups and hot drinks. It owns 30 shops and has granted its franchise to 10 other shops in country Z. The Marketing Director said: ‘Results from our focus group show that being an ethical business matters’. WSS intends to widen its product range so that it also includes curries and cakes. WSS will need to alter its brand image. The Marketing Director cannot choose between sponsorship and newspaper advertising as the main promotion method.

May/June 2017

Identify two communication barriers that could arise within TT and explain how each barrier may be reduced.

May/June 2017

Fizz Bomm is at the development stage of the product life cycle. Identify and explain four other stages in Fizz Bomm’s product life cycle.

May/June 2017

PLK is a social enterprise that trains young people who leave school without qualifications. PLK chefs show them how to prepare food, and this food is then sold at nearby markets or sporting events. Choosing the most suitable promotion method matters. PLK’s manager believes profit will rise more if prices are increased than if cheaper ingredients are used.

May/June 2019

Identify and explain one advantage and one disadvantage to SA of launching new products in a niche market.

May/June 2019

Pamela is a sole trader. She launched her thriving photography business 30 years ago. She focuses on photographing people and places for use in posters, calendars and fashion magazines. This is a niche market. Pamela uses cost-plus pricing as part of her marketing mix. Providing a high-quality service is important to Pamela and her 2 employees.

May/June 2021

Explain one likely benefit and one likely drawback for Tandeep if he chooses to import the pushchairs (strollers) that he sells.

May/June 2021

Explain four reasons why inventory levels matter to TT.

May/June 2021

Explain four promotion methods that a business could use to draw customers to a new service.

May/June 2021

Explain four methods Yasin might use to advertise MB’s products.

May/June 2022

NLR produces a variety of branded skincare items, including hand cream, and how the products are packaged matters. As with many firms, NLR uses market segmentation. The Marketing Director understands that the stage of the product life cycle can affect NLR’s pricing decisions. He is studying market research evidence, which indicates that 85% of consumers expect businesses to act in response to environmental pressures.

May/June 2023

NFC makes shoes through batch production. Quality assurance is used to keep standards high. NFC applies market segmentation. The Marketing Director is examining NFC’s product range. He understands that developing new products brings both benefits and drawbacks. He also knows that promoting products matters.

May/June 2025

Explain two benefits and two drawbacks to a business of using a bank loan as a source of finance.

May/June 2025

Walt is the owner of a firm that has created a new computer game for adults. A focus group report indicates that customers like it. Walt has been thinking about the marketing mix, including the packaging for this product, which is likely to be sold in many countries. ‘I don’t want to use a wholesaler as it would affect my profit margin’ he said.

Oct/Nov 2015

CC’s Marketing manager is planning market research. Identify and explain two factors that may affect how accurate the market research data is.

Oct/Nov 2015

YOGO is a newly established business that Amelia has just created with Government support. YOGO produces a variety of sweets (candy) aimed at adults, so it operates in a niche market. Amelia has been examining the marketing section of her business plan, and she must choose the pricing method to use. She is also spending a large amount of money on packaging. She carried out no primary market research because she thinks secondary data will be enough for decision-making. She assumes that every adult likes sweets.

Oct/Nov 2016

Identify and explain two methods by which GS can raise added value.

Oct/Nov 2017

Identify and explain one benefit and one cost MF could face from developing the new product.

Oct/Nov 2019

Explain the reasons that liquidity and profitability matter to a business.

Oct/Nov 2020

Explain two reasons why a new business faces a higher risk of failure than an established business.

Oct/Nov 2020

Explain one cost and one benefit to PPE of developing a new product.

Oct/Nov 2021

Explain four functions of packaging for CC’s products.

Oct/Nov 2022

Explain two reasons why CC may need finance.

Oct/Nov 2024

Explain two benefits and two limitations of a business that operates in a niche market.

Oct/Nov 2025