Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Identify two communication barriers that could arise within TT and explain how each barrier may be reduced.

(b)[12]

Consider the following three distribution channels TT could use for its products in country P. Recommend the best channel for achieving the highest sales. Justify your answer. Sell to a wholesaler. Sell directly to large retailers. Open its own shops in shopping malls. Recommendation.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Sender-related problems - different languages in country P and country Q / the message is not made clear / speaks quickly / message sent to the wrong person / too many workers to contact

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