Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Explain four methods Yasin might use to advertise MB’s products.

(b)[12]

Using the two options shown in Appendix 2, which option should Yasin select? Support your answer with suitable calculations.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Local radio - because the bakery mainly serves people who live nearby

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