Walt is the owner of a firm that has created a new computer game for adults. A focus group report indicates that customers like it. Walt has been thinking about the marketing mix, including the packaging for this product, which is likely to be sold in many countries. ‘I don’t want to use a wholesaler as it would affect my profit margin’ he said.
(a)[2]
What is the meaning of a ‘focus group’?
(b)[2]
Identify two reasons why packaging could be significant for the new computer game.
(c)[4]
Explain why the profit margin could be important for Walt’s business.
(d)[6]
Identify and explain two advantages to Walt if he chose to use a wholesaler to distribute his products.
(e)[6]
Look at two possible promotion methods that Walt could use for the new game. Recommend which method he ought to use. Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A selected group of people with traits similar to a target market who offer their views on a product/service” …