Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Explain four reasons why inventory levels matter to TT.

(b)[12]

Assess how the following three legal controls will influence TT. Which legal control will have the biggest effect on TT? Support your answer. • Promotion must not mislead • All goods must be safe for the consumer • Limits on the type of packaging that is permitted

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: So that customer demand can be satisfied

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