Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Explain one likely benefit and one likely drawback for Tandeep if he chooses to import the pushchairs (strollers) that he sells.

(b)[12]

Use Appendix 2 and the other information. Weigh up the advantages and disadvantages of TT obtaining toy cars either from a wholesaler or from a manufacturer. Which channel of distribution should TT choose? Justify your answer.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Broader range / superior quality of pushchairs - sell more - higher revenue

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