Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Fizz Bomm is at the development stage of the product life cycle. Identify and explain four other stages in Fizz Bomm’s product life cycle.

(b)[12]

Consider how suitable the three elements of the marketing mix shown for Fizz Bomm in Appendix 3 are. Recommend whether any of these elements should be changed. Justify your answer. Price: Promotion: Place: Recommendation:

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Introduction - sales are low because the chocolate bar is new / a loss is made because development costs are high” …

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