(a)[8]
Identify and explain two benefits to FF of aiming its products at a particular market segment.
(b)[12]
Samah and Selina need to advertise the new ice-cream flavour. Assess the advantages and disadvantages of the following three promotion methods. Recommend the best option for Samah and Selina to use. Justify your answer. Advertising on social networks. Handing out leaflets with a discount offer on them. Giving out free samples in shopping malls.