(a)[8]
CC’s Marketing manager is planning market research. Identify and explain two factors that may affect how accurate the market research data is.
(b)[12]
CC’s best-selling product is a high-quality camping cooker that is similar to competitors’ versions. Explain how each of the following three elements of the marketing mix could be applied to market CC’s camping cooker. Justify why each element matters to the success of this product. Price. Promotion. Place.