Business 7115 · O Level · Marketing mix

Marketing mix — practice question

(a)[8]

Explain two benefits and two drawbacks to a business of using a bank loan as a source of finance.

(b)[12]

Assess the advantages and disadvantages of these three promotion methods PF could use for its new product range. Which is likely to be the best option for PF to use to raise sales? Justify your answer. • Leaflets handed out in the street • Billboards on the side of a main road • Discounts on first purchase

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