(a)[8]
Explain the reasons that liquidity and profitability matter to a business.
(b)[12]
Consider the benefits and drawbacks of the following three sales promotion methods Gemma could use for the new shop. Recommend which method Gemma should select to maximise revenue. Justify your answer. • Buy one, get 50% off the second item bought • 10% off every item in the shop for one week after opening • Pay a celebrity to launch the shop