NFC makes shoes through batch production. Quality assurance is used to keep standards high. NFC applies market segmentation. The Marketing Director is examining NFC’s product range. He understands that developing new products brings both benefits and drawbacks. He also knows that promoting products matters.
(a)[2]
Define ‘batch production’ in your own words.
(b)[2]
Identify two aims of promotion.
Aim 1:
Aim 2:
(c)[4]
Outline one advantage and one disadvantage for NFC of using quality assurance.
Advantage:
Disadvantage:
(d)[6]
Explain two benefits that NFC gains from using market segmentation.
Benefit 1 and explanation.
Benefit 2 and explanation.
(e)[6]
Do you think the benefits of developing new products for a business are greater than the limitations? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “When one quantity/group of a product is made, a quantity of a different product is then produced” …