Market research

Identify and explain two possible benefits to FF arising from changes in IT. See Appendix 1.

May/June 2016

Explain four ways that market research information may assist a business.

May/June 2025

Grimshaw produces mobile (cell) phones for the mass market. In the previous year, its market share rose by $3\%$. The Managing Director is intending to establish a new factory in country T so that it can supply the mobile phone market there for the first time. Grimshaw intends to launch a new model of mobile phone. The Managing Director has requested market research. He said: ‘As a multinational, we can locate a new factory anywhere; I want to find out whether the Government of country T will give us any support to build our factory there.’

Oct/Nov 2015

Identify and explain two reasons why market research matters to GJ before she starts the new service.

Oct/Nov 2016

Identify and explain two primary research methods PP could use to investigate the market in country Z.

Oct/Nov 2018

Samira runs a thriving takeaway business selling fried food. She has 2 part-time workers. In the previous year, revenue dropped for the first time in 10 years. This happened because competition increased from a well-known franchise. To deal with this, Samira may reduce her prices, as Table 1 shows. Another possibility is to introduce a delivery service. Samira intends to carry out some market research. She must choose between using secondary research or setting up a focus group with some of her customers.

Oct/Nov 2019

Identify and explain two methods QC could use to add value to its new service.

Oct/Nov 2019

Explain two methods by which SSM can grow.

Oct/Nov 2021

After a recession in country X has ended, Beena intends to start a hairdressing business. One possible route is to buy a franchise from an established hairdressing business. Beena has $800 in savings and realises that sufficient working capital will matter for her business. She plans to use market research to support her decisions. Beena knows that a market can be segmented in many different ways.

Oct/Nov 2022

Explain two limitations and two benefits for a business when it develops new products.

Oct/Nov 2023

Explain two advantages of using specialisation when producing SSE’s products.

Oct/Nov 2023

Explain two advantages and two disadvantages for LB of using primary market research.

Oct/Nov 2025