Business 7115 · O Level · Market research

Market research — practice question

(a)[8]

Identify and explain two methods QC could use to add value to its new service.

(b)[12]

Assess the strengths and weaknesses of these three ways QC could investigate the market for wedding catering. Which method will provide the most accurate information about the market? Support your answer. Questionnaire on the wedding catering market conducted by QC. Questionnaire on the wedding catering market conducted by a market research agency. Government statistics about the number of weddings in country Z.

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