(a)[8]
Identify and explain two primary research methods PP could use to investigate the market in country Z.
(b)[12]
Evaluate the strengths and weaknesses of the following three ways PP could begin selling its products in country Z. Recommend which method PP ought to choose. Justify your answer. Create a joint venture with a retailer in country Z. Supply retailers in country Z. Sell online direct to customers in country Z. Recommendation required.