(a)[8]
Identify and explain two possible benefits to FF arising from changes in IT. See Appendix 1.
(b)[12]
To expand, FF must attract new customers. Consider the following three market research methods. Which method do you think will be most effective for identifying the needs of potential customers? Justify your answer. The three methods are: - Secondary research on weddings - Questionnaires given out at wedding dress shops - Interviews with photographers from other parts of the country You should include a conclusion.