(a)[8]
Explain two methods by which SSM can grow.
(b)[12]
Assess the benefits of primary and secondary market research for obtaining information about possible sales in the new market. Which method should SSM use? Support your answer with reasons.
Business 7115 · O Level · Market research
Market research — practice question
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This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “SSM can enlarge its own factory / construct additional factories / purchase assets - it may finance this using its own money such as retained profit - in order to raise production / output” …
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