Marketing strategy

Evaluate a marketing strategy that BS could use to achieve a market share of 10% in country P.

March 2016

To what extent might a detailed marketing plan result in a successful launch of SA’s planned new international routes?

March 2017

Use the information in lines 32–34 and 42–46. Assume that the average capacity utilisation on the suggested international routes will match the level on domestic flights. Calculate SA’s forecast average total revenue for one international flight.

March 2017

To what extent might AP’s emphasis on corporate social responsibility be the most significant factor in the success of the proposed new marketing strategy for international markets?

March 2018

Evaluate the adjustments FE would need to make to its marketing strategy to increase its share of the household wind-turbine market.

March 2020

Evaluate the importance of marketing planning in helping BFB’s new products succeed.

March 2021

Evaluate two adjustments that UBH could make to its current marketing strategy to increase sales and achieve its target capacity utilisation.

March 2022

Evaluate how effective S2U’s marketing strategy was from 2016 to 2022.

March 2023

Evaluate the effectiveness of CC’s marketing strategy between 2010 and 2020.

March 2024

Evaluate DCE’s marketing strategy over the period 2019 to 2024.

March 2025

Analyse the advantages for SEL of using social media when communicating with employees and customers.

Summer 2016

Assume CCP is about to launch the SEL designed robo-cleaner in your country for the first time. Evaluate a marketing strategy that CCP might use.

Summer 2016

Recommend to CCP whether it should maintain SEL’s level of R&D spending in the future.

Summer 2016

Discuss how important research and development (R&D) is for XM’s future success in the smartphone market.

Summer 2016

Refer to Appendix B and the other information. Discuss the changes that XM might need to make to its existing marketing strategy when it enters the market in country Z.

Summer 2016

Discuss an appropriate marketing plan for the cruise holidays in Option 1.

Summer 2017

Discuss a marketing strategy that would be suitable for HH if it chooses to open hotels in country P.

Summer 2017

Discuss an appropriate marketing strategy RW could use if it decides to expand by offering guided bicycle tours.

Summer 2018

Evaluate how important it is for RW to use a strategic management approach in strengthening its competitive advantage.

Summer 2018

Evaluate how important the ethical ‘fair trade’ principle is to the success of the marketing strategy for AC’s chocolate powder.

Summer 2019

Analyse the likely effect on HBG’s costs and revenues of increasing its focus on corporate social responsibility (CSR).

Summer 2020

Recommend the changes that HBG should make to its marketing strategy so that it can meet its aims of raising membership and visitor numbers. Justify your recommendation.

Summer 2020

PAC needs a marketing strategy for its new ‘healthy life’ menu. Evaluate the significance of social media and other internet-based promotion methods to this strategy.

Summer 2020

Recommend an integrated marketing mix for the new barista courses.

Summer 2021

Evaluate whether Inolla will need to adapt its marketing strategy to raise sales to businesses that rent out scooters in the shared micromobility market.

Summer 2021

Evaluate how important social media is to SBC for keeping and raising customer loyalty.

Summer 2021

Refer to Appendix 1 and lines 35–37. Calculate the effect on TT’s profit if the special order from the US toy retailer is taken.

Summer 2021

Using Appendix 3 and the other information from the case, discuss whether TT’s directors reached the correct decision by choosing candidate Y as the new Marketing Manager.

Summer 2021

Evaluate the revisions HD ought to make to the marketing of its products after the website manager’s market report (lines 85–94).

Summer 2022

Analyse two elements of OV’s marketing strategy that will need to be altered in order to sell successfully to retailers.

Summer 2023

Advise the Board of Directors on which marketing strategy BV should use when it enters country X.

Summer 2023

Evaluate RHR’s marketing strategy from 1995 through 2021.

Summer 2023

Analyse two advantages for SCC of creating new clothing products from recycled materials.

Summer 2024

Advise KF whether Ansoff’s matrix by itself is enough to build a successful growth strategy.

Summer 2024

Evaluate the significance of Research and Development (R&D) for PAIR's future success.

Summer 2025

Advise Mario on the most suitable method he should use to create a new business strategy that improves RR's performance against its competitors.

Summer 2025

Advise QA on a coordinated marketing strategy for QA2’s future success.

Summer 2025

Refer to Table 2 and other information. Discuss the alterations KA could make to its existing marketing strategy in response to difficult economic conditions.

Winter 2016

Recommend an appropriate marketing plan for the new range of clothing made from Weartex if it were to be launched in your own country. Justify your recommendation.

Winter 2016

Evaluate the usefulness of a marketing plan for successful expansion through option B.

Winter 2017

See Appendix 2.

Winter 2017

‘Long term sales forecasts will be the most important factor in our new marketing plan to break into the USA market.’ (Lines 58–59). Do you agree with this statement? Justify your answer.

Winter 2017

Evaluate the possible risks and rewards for NFP of market development in country Y.

Winter 2017

Discuss how product development contributes to the future success of SU.

Winter 2018

Analyse the benefits to DLR of the elasticity concept when it is used in developing the new marketing plan.

Winter 2018

Evaluate how increasing globalisation could affect BKC’s future marketing plans.

Winter 2018

Assess how BKC could most effectively improve communication with employees and customers.

Winter 2018

Discuss how important product development is for AEV’s future success.

Winter 2019

Evaluate the Marketing Director’s view that: ‘the greener energy mission statement is the most important factor in the success of our solar panel marketing’ (lines 10–11).

Winter 2019

Recommend a suitable marketing plan to achieve Jolin’s objectives (lines 80–81). Justify your recommendation.

Winter 2020

Analyse the benefits to C4T of its two social objectives (lines 5–7).

Winter 2020

C4T is planning to introduce souvenir reusable bottles made from recycled plastic. Evaluate how important C4T’s brand image is for the success of this launch.

Winter 2020

Evaluate how important it is for FF to follow the product development process before introducing metal glasses frames into its product range.

Winter 2021

Recommend a marketing strategy that AC could use to enter the consumer fitness equipment market. Justify your recommendation.

Winter 2021

Evaluate a coordinated marketing strategy suitable for the ready meals project.

Winter 2021

Recommend whether AP should expand into country P or country T in the international market. Justify your recommendation.

Winter 2022

Evaluate the importance, to APF’s future success, of marketing planning.

Winter 2022

Evaluate the significance of social objectives as Muka prepares a 5‑year marketing plan for MAA.

Winter 2022

Evaluate which method CP should use to enter the market in country D.

Winter 2023

Evaluate how important new product development is for CQ’s future success.

Winter 2023

Analyse two benefits for HP of having a coordinated marketing strategy.

Winter 2023

Evaluate PV’s marketing strategy over the period 2012 to 2021.

Winter 2023

Advise Jane whether blue ocean strategy would be the most useful route as she tries to diversify the business.

Winter 2023

Advise Carlos on which approaches RT ought to adopt when developing a business strategy aimed at achieving ‘profit through diversification’.

Winter 2023

Analyse two benefits that marketing planning could provide to TC for the new range of chocolate bars.

Winter 2024

Evaluate the extent to which corporate planning could have prevented the ‘Fly-away’ promotion crisis.

Winter 2024

Sarah's Headsets (SH) produces and develops a selection of gaming headsets. SH is a private limited company located in country D. It hires specialist technology staff to create innovative products. SH's gaming headsets are distributed through specialist computer game stores across country D. SH's competitive advantage is innovation. SH was founded by Sarah 20 years ago. She began the business with five employees. By 2017 SH employed over 520 people and had customers across country D. Sarah is worried about the fall in SH's profitability and is putting together a new business strategy.

Oct/Nov 2025