Business 9609 · AS & A Level · Marketing strategy

Marketing strategy — practice question

(a)[6]

Use the information in lines 32–34 and 42–46. Assume that the average capacity utilisation on the suggested international routes will match the level on domestic flights. Calculate SA’s forecast average total revenue for one international flight.

(b)[12]

Use your answer to part (a) together with the other case information. Discuss whether SA should provide more seats for business travellers on the proposed new routes.

Worked solution & mark scheme

This 18-mark question has a full step-by-step worked solution and mark scheme. One marking point: 1 mark: Work out economy seats sold by applying capacity utilisation (126 × 99% = 124.74).

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