Marketing strategy — practice question

Sarah's Headsets (SH) produces and develops a selection of gaming headsets. SH is a private limited company located in country D. It hires specialist technology staff to create innovative products. SH's gaming headsets are distributed through specialist computer game stores across country D. SH's competitive advantage is innovation. SH was founded by Sarah 20 years ago. She began the business with five employees. By 2017 SH employed over 520 people and had customers across country D. Sarah is worried about the fall in SH's profitability and is putting together a new business strategy.