Marketing analysis

Evaluate a marketing strategy that BS could use to achieve a market share of 10% in country P.

March 2016

Refer to your results from part (a) and the other information in the case. Recommend whether SA should purchase or lease the two aircraft.

March 2017

To what extent might a detailed marketing plan result in a successful launch of SA’s planned new international routes?

March 2017

Evaluate the adjustments FE would need to make to its marketing strategy to increase its share of the household wind-turbine market.

March 2020

Evaluate the importance of marketing planning in helping BFB’s new products succeed.

March 2021

Evaluate how effective S2U’s marketing strategy was from 2016 to 2022.

March 2023

Evaluate the effectiveness of CC’s marketing strategy between 2010 and 2020.

March 2024

Use lines 9–11. Calculate, for 2024, IPA’s market share.

March 2025

Evaluate DCE’s marketing strategy over the period 2019 to 2024.

March 2025

Assume CCP is about to launch the SEL designed robo-cleaner in your country for the first time. Evaluate a marketing strategy that CCP might use.

Summer 2016

Assess the usefulness of the forecasts in Appendix 1 to any two functional departments of CJE.

Summer 2016

Refer to Appendix B and the other information. Discuss the changes that XM might need to make to its existing marketing strategy when it enters the market in country Z.

Summer 2016

Discuss an appropriate marketing plan for the cruise holidays in Option 1.

Summer 2017

Discuss a marketing strategy that would be suitable for HH if it chooses to open hotels in country P.

Summer 2017

Evaluate the usefulness of the moving average method for forecasting sales of oil and gas to PGP.

Summer 2018

Discuss an appropriate marketing strategy RW could use if it decides to expand by offering guided bicycle tours.

Summer 2018

Evaluate how important the ethical ‘fair trade’ principle is to the success of the marketing strategy for AC’s chocolate powder.

Summer 2019

Recommend the changes that HBG should make to its marketing strategy so that it can meet its aims of raising membership and visitor numbers. Justify your recommendation.

Summer 2020

Recommend an integrated marketing mix for the new barista courses.

Summer 2021

Evaluate whether Inolla will need to adapt its marketing strategy to raise sales to businesses that rent out scooters in the shared micromobility market.

Summer 2021

Evaluate how important social media is to SBC for keeping and raising customer loyalty.

Summer 2021

Evaluate the revisions HD ought to make to the marketing of its products after the website manager’s market report (lines 85–94).

Summer 2022

Analyse two elements of OV’s marketing strategy that will need to be altered in order to sell successfully to retailers.

Summer 2023

Analyse two methods LT can use to determine whether tours meet customers’ expectations.

Summer 2023

Advise the Board of Directors on which marketing strategy BV should use when it enters country X.

Summer 2023

Evaluate RHR’s marketing strategy from 1995 through 2021.

Summer 2023

Evaluate whether time series analysis is sufficient to allow WS to make decisions in order to achieve its marketing objective.

Summer 2025

Use the data in Table 1.1 and Table 1.2 and assume there are no other changes. Calculate the expected revenue for the year ending 30 April 2026 if WCP raises promotional spending from $2.5 million to $3 million.

Summer 2025

Advise QA on a coordinated marketing strategy for QA2’s future success.

Summer 2025

Refer to Table 2 and other information. Discuss the alterations KA could make to its existing marketing strategy in response to difficult economic conditions.

Winter 2016

See lines 69–72. Calculate for the purchase of the 10 fishing boats:

Winter 2016

Recommend an appropriate marketing plan for the new range of clothing made from Weartex if it were to be launched in your own country. Justify your recommendation.

Winter 2016

Refer to Appendix 1 and the other information. Calculate the gearing ratio after the takeover of VantoU.

Winter 2017

Using Table 1 and the details of Asif’s plan in lines 14–25, Calculate the forecast 2018 profit for the washing machine factory.

Winter 2017

‘Long term sales forecasts will be the most important factor in our new marketing plan to break into the USA market.’ (Lines 58–59). Do you agree with this statement? Justify your answer.

Winter 2017

Analyse the benefits to DLR of the elasticity concept when it is used in developing the new marketing plan.

Winter 2018

See Appendix A and lines 74–79. Produce a forecast Income Statement for the year ending 30 September 2019. Assume no other changes.

Winter 2018

See Appendix 1.

Winter 2018

Evaluate how increasing globalisation could affect BKC’s future marketing plans.

Winter 2018

Use Table 4 and Table 5 together with lines 82–92. Suppose NH acquires EatBest in 2021 and nothing else changes. Calculate the forecast:

Winter 2020

Recommend a suitable marketing plan to achieve Jolin’s objectives (lines 80–81). Justify your recommendation.

Winter 2020

C4T is planning to introduce souvenir reusable bottles made from recycled plastic. Evaluate how important C4T’s brand image is for the success of this launch.

Winter 2020

Recommend a marketing strategy that AC could use to enter the consumer fitness equipment market. Justify your recommendation.

Winter 2021

Evaluate a coordinated marketing strategy suitable for the ready meals project.

Winter 2021

Evaluate the importance, to APF’s future success, of marketing planning.

Winter 2022

Using Table 1, calculate, for the purchase of the safari vehicles, the:

Winter 2022

Evaluate PV’s marketing strategy over the period 2012 to 2021.

Winter 2023