Business 9609 · AS & A Level · Operations strategy

Operations strategy — practice question

(a)[4]

Use the data in Table 1.1 and Table 1.2 and assume there are no other changes. Calculate the expected revenue for the year ending 30 April 2026 if WCP raises promotional spending from $2.5 million to $3 million.

(b)[12]

Evaluate the most important factor in a new marketing plan for WCP to sell its toilet paper through supermarkets.

Worked solution & mark scheme

This 16-mark question has a full step-by-step worked solution and mark scheme. One marking point: The percentage change in promotional spending is (3.0 - 2.5) / 2.5 = 20%.

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