Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

(a)[2]

Define the concept of product differentiation.

(b)[3]

Explain one reason why product development could be important for a business.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: Clear definition: setting your product apart from rivals, which gives a competitive advantage or unique selling point (USP).

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