(a)[2]
Define the concept of product differentiation.
(b)[3]
Explain one reason why product development could be important for a business.
Business 9609 · AS & A Level · The nature of marketing
Define the concept of product differentiation.
Explain one reason why product development could be important for a business.
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Clear definition: setting your product apart from rivals, which gives a competitive advantage or unique selling point (USP).” …