Part 1[3]
Explain what ‘psychographic market segmentation’ (line 3) means.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Knowledge of market segmentation (grouping consumers with similar characteristics) and psychographic segmentation (based on interests, activities, lifestyle, values/opinions)” …
- Full mark scheme, point by point
- Step-by-step worked solution
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