Part 1[2]
Explain one benefit that WW gains by targeting a niche market.
Business 9609 · AS & A Level · The nature of marketing
The nature of marketing — practice question
Worked solution & mark scheme
This 2-mark question has a full step-by-step worked solution and mark scheme. One marking point: “State one benefit of aiming at a niche market (e.g. less rivalry, greater loyalty, larger margins, cheaper research, lower initial investment).” …
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- Step-by-step worked solution
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