Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

(a)[2]

Define what is meant by the term ‘niche marketing’.

(b)[3]

Briefly explain two drawbacks of niche marketing.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Aiming at a small section/subgroup of a broader market” …

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