Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

(a)[2]

Define what is meant by 'product orientation'.

(b)[3]

Briefly explain two advantages of customer (market) orientation for a business.

Worked solution & mark scheme

This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A marketing approach that looks inward” …