Business 9609 · AS & A Level · The nature of marketing

The nature of marketing — practice question

Part 1[2]

Define the term ‘brand’ from line 8.

Worked solution & mark scheme

This 2-mark question has a full step-by-step worked solution and mark scheme. One marking point: An identifying name, symbol, image, or trademark that a business/product uses.

  • Full mark scheme, point by point
  • Step-by-step worked solution
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