(a)[8]
Analyse two ways in which product portfolio analysis can benefit a business.
(b)[12]
Evaluate whether branding is the most important factor in the successful promotion of a new health drink.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
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Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Enables the business to examine and evaluate the range of different products it is currently producing” …
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