(a)[8]
Analyse two advantages to a business of using a Boston Matrix.
(b)[12]
Evaluate this view: ‘Packaging is the most effective promotion method for a fast-food business.’
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Alternatively
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Enables the business to analyse and evaluate the range of different products it currently produces” …
- Full mark scheme, point by point
- Step-by-step worked solution
- Write your answer & get it marked instantly by AI