Part 1[3]
Explain one advantage to FE of product development.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Knowledge: An advantage of product development (examples: keep up with trends; stay competitive; enter new markets; increase market share/sales/revenue/profit; improve quality; increase customer satisfaction/loyalty; widen customer base; increase range of products)” …
- Full mark scheme, point by point
- Step-by-step worked solution
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