Part 1[3]
Explain the term ‘above the line promotion’ (line 6).
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Communication/advertising intended to build awareness among consumers (definition element A).” …
- Full mark scheme, point by point
- Step-by-step worked solution
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