Part 1[3]
Explain one likely effect on KC of cutting the business’s product portfolio.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Contextual developed explanation: for example, trimming the product portfolio could create greater economies of scale (bulk purchasing of the remaining lines) and specialisation, which would cut unit costs — linked clearly to KC” …
- Full mark scheme, point by point
- Step-by-step worked solution
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