Business 9609 · AS & A Level · The marketing mix

The marketing mix — practice question

Part 1[3]

Using Table 2, calculate the price elasticity of demand when Navpreet increases her price from $24 to $30 per hour.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Correct formula together with the final PED value (PED = % change QD / % change P = −0.8 or 0.8)

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