Part 1[3]
Explain one advantage to Nathan of using a cost-based pricing strategy.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Explanation in context (APPAPP): a well-developed explanation of an advantage of cost-based pricing applied to Nathan (e.g. easy and rapid for a small operator, guarantees costs are covered so each sale earns profit, forecastable margin because of the selected mark-up).” …
- Full mark scheme, point by point
- Step-by-step worked solution
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