(a)[2]
Define the term ‘marketing mix’.
(b)[3]
Briefly explain why product is important to a business within the marketing mix.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
Worked solution & mark scheme
This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “It is the four decisions that have to be made when marketing a product effectively (product, price, promotion, place)” …
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