(a)[2]
Define what is meant by the term 'channel of distribution'.
(b)[3]
Briefly explain two factors that a manufacturing business may take into account when deciding on an appropriate channel of distribution.
Business 9609 · AS & A Level · The marketing mix
The marketing mix — practice question
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This 5-mark question has a full step-by-step worked solution and mark scheme. One marking point: “The series of intermediaries through which a product moves” …
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