Business 7115 · O Level · Organisation and management

Organisation and management — practice question

(a)[8]

Explain two consequences of BB having a short chain of command.

(b)[12]

Consider the three extension strategies BB could use for its best-selling product below. Which strategy should BB use? Justify your answer. • Adding new features • Start selling in toy shops • Television advertising campaign

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This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Communication is more accurate - because messages have fewer people to pass through - so there is less opportunity for mistakes to be passed on” …

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