(a)[8]
Identify and explain how each of these four departments of MF is likely to be affected by the launch of its new product. Marketing. Human Resources (HR). Operations. Finance.
(b)[12]
Using the information in Appendix 3, look at the following two options for MF’s new product. Recommend which option MF should choose to ensure the highest profit for the new product. Justify your answer. Option 1 - increase the price per carton from $5 to $7.50$. Option 2 - cut the variable cost per carton from $2.50 to $2.00$. Recommendation.