Ben runs a small gardening business that he launched 15 years ago. He thinks that offering a quality service is vital to his success. His business has several stakeholder groups, including 2 full-time workers and 4 part-time workers, all of whom have worked for him for several years. Ben expects each worker to carry out whatever task he tells them to do. Every worker receives an hourly wage rate. They also earn a bonus if customers recommend the business to other people. Ben is always considering further ways to raise his workers’ motivation.
(a)[2]
What does the term ‘stakeholder group’ mean?
(b)[2]
Identify two possible reasons for why Ben’s business has remained small.
(c)[4]
Identify and explain two reasons why quality could matter for Ben’s business.
(d)[6]
Identify and explain two advantages for Ben’s business of employing part-time workers.
(e)[6]
Explain two ways Ben could raise employee motivation. Recommend which method Ben should select. Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “any group or person with a direct stake in the performance or activities of a business” …