YCG operates in the private sector. It produces toothpaste and toothbrushes. The manufacturing process uses quality control. The Marketing Manager is examining sales data for one of its top-selling products. He believes the product has reached the maturity stage of its product life cycle and is now thinking about possible extension strategies. A number of legal controls apply to the marketing of YCG’s products.
(a)[2]
Define the private sector.
(b)[2]
Identify two stages (apart from maturity) of the product life cycle.
(c)[4]
Outline two ways in which legal controls linked to marketing could influence YCG.
(d)[6]
Explain one benefit and one drawback to YCG of using quality control.
(e)[6]
Do you think adding new features to a product is the best extension strategy a business can use? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Section of the economy owned/controlled by individuals and companies for profit” …