Business 7115 · O Level · Marketing strategy

Marketing strategy — practice question

(a)[8]

Samah and Selina are thinking about purchasing ingredients from a different supplier, ABC (see Appendix 2). Identify and explain one advantage and one disadvantage to FF if they switch to ABC.

(b)[12]

Samah and Selina want to launch a new ice-cream flavour. Considering the two alternatives in Appendix 3, Recommend which one they should choose. Justify your answer.

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