Business 7115 · O Level · Internal and external communication

Internal and external communication — practice question

(a)[8]

Explain one advantage and one disadvantage for SSE of recruiting its new managers from within the business.

(b)[12]

Consider how each of the following three barriers could make communication less effective between SSE’s head office in country Z and its new factories in other countries. Which barrier would be simplest to overcome? Justify your choice. • Problem with the medium used • Problem with the sender • Problem with the receiver

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