Business 7115 · O Level · Internal and external communication

Internal and external communication — practice question

(a)[8]

Identify and explain two factors GT should take into account when developing products for markets in different countries.

(b)[12]

Consider how each of the following three communication issues affects GT. Which one of these issues is likely to create the biggest problem for GT? Justify your answer. Different languages are used in GT’s markets in other countries. GT is beginning to use several new suppliers. GT’s main communication method with its production workers is a weekly meeting.

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