(a)[8]
Identify and explain two reasons why added value matters to P & P.
(b)[12]
P & P plans to begin selling its products in other countries by 2018. Consider each of the three changes below that the company could make. Which one of these changes would be most useful for selling products overseas? Justify your answer. • Take over a retail business in one of the other countries. • Change to a public limited company to raise additional capital. • Form joint ventures in the other countries.