(a)[8]
Explain one appropriate objective for each of KAT’s stakeholder groups. • Owners • Employees • Customers • Local community
(b)[12]
Look at these three market research methods that Kris and Anaa could use when deciding which new taxi services to offer. Which one would be most useful to Kris and Anaa? Support your answer. • Online questionnaire • Accessing government population statistics • Focus group