(a)[8]
Explain two reasons why having business objectives matters for Gemma.
(b)[12]
Weigh up the advantages and disadvantages of buying the Beautywise franchise. Was Gemma correct to buy the franchise? Justify your answer.
Business 7115 · O Level · Business objectives and stakeholder objectives
Business objectives and stakeholder objectives — practice question
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A definite target/aim/purpose for the owner to work towards - steers the business in the right direction - prevents it from losing focus” …
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