Business 7115 · O Level · Business and the international economy

Business and the international economy — practice question

(a)[8]

Explain two possible reasons for VP to expand.

(b)[12]

Consider the advantages and limitations of the following two methods VP could use to enter a new market in another country. Which method should VP choose? Justify your answer. • Joint venture • Franchising

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “To achieve higher profits for the owners because expansion should increase sales in new markets” …

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